Effective date: 17 June 2025
Last updated: 17 June 2025
At Outverse Limited, we use cookies and similar technologies on our website outverse.com (the “Website”) to enhance your experience, understand usage, and keep everything running smoothly.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help us remember preferences, understand how our site is used, and improve functionality.
Cookies can be:
Session cookies – expire when you close your browser
Persistent cookies – remain on your device for a set period or until manually deleted
We also use similar technologies such as local storage and pixels.
Why we use cookies
Ensure the Website functions correctly
Understand how people use our site so we can improve it
Identify companies visiting our site to better tailor outreach and product relevance
Types of cookies we use
Essential cookies – Required for the Website to operate; cannot be turned off (e.g., site security, session management)
Analytics cookies – Help us understand visitor behaviour so we can improve the experience (e.g., Google Analytics)
Company identification cookies – Identify which companies are visiting our site (e.g., Koala Visitor ID)
Marketing cookies – Track visitors across websites for ad performance and targeting (e.g., LinkedIn Insight Tag)
Google Analytics
We use Google Analytics to collect anonymised information (pages visited, time spent on site, device/browser type, referring websites). This helps us analyse trends and improve performance. You can opt out using the Google Analytics browser add-on.
Koala Visitor ID
Koala helps identify which companies visit our site via IP-to-company matching. Koala does not identify individuals unless you submit your details. Tracking activates only once you accept cookies via our banner.
LinkedIn Insight Tag
The LinkedIn Insight Tag lets us track conversions, retarget visitors on LinkedIn, and view aggregated demographics. It sets a cookie in your browser; tracking begins only after you accept cookies. See LinkedIn’s cookie policy for details.
Managing your preferences
You can control cookies through:
The cookie banner displayed on your first visit
Your browser settings (block or delete cookies)
Tools like the Google Analytics opt-out add-on
Disabling essential cookies may impair site performance.
Your rights
Depending on your jurisdiction (e.g., EEA, UK, California), you may have rights to access, delete, or restrict data collected via cookies, and withdraw consent at any time. For details, see our Privacy Policy or contact us.
Contact us
Outverse Limited
9th Floor
107 Cheapside
London EC2V 6DN
United Kingdom
hello@outverse.com